News last update:6 Aug 2012

CPF to focus more on Asian market

Charoen Pokphand Foods (CPF) wants to improve its presence in the Asian ready-to-eat food market.

To do so, the company will focus on two areas; 1) expanding its bio-secure shrimp farming system in Trat province over the next two years. This will boost its shrimp exports in 2009 to 40,000 tonnes; 45% to EU, Japan 25-30%, the US 5-10%, with South Korea and Australia making up the rest.

The second area for CPF, focused on ready-to-eat food, will be "kurobuta" or black pork, positioned as a premium-grade cut of the same quality as Japanese "Kobe" beef, priced 30% higher than normal pork, in a bid to create more "food choices", says Adirek Sripratak, president and CEO of CPF, for export to high potential markets including Hong Kong and Japan. 

Editor AllAboutFeed

Or register to be able to comment.