Soya-free chicken feed to save Amazon

Reports have previously stated that the widespread use of soya in chicken feed could be playing a significant role in the deforestation of the Amazon rainforest in Brazil. Consequently, Abel & Cole has teamed up with chicken producer Peter Coleman, who is an expert in animal nutrition. He created soya-free feed after a visit to the Amazon.

"A chicken requires protein to build up its vital amino acids, the building blocks of life, particularly during its first three weeks. Protein in chicken feed comes mainly in the form of soya," explained Coleman. The new feed uses bean, peas, rape, sunflower and wheat. All the chickens on Coleman's farm have now been converted to a soya-free diet.