Sunzen aims to be No.1 in feed additives

It is currently the third biggest player in Malaysia, behind Gladron
Chemicals and Age D’Or Chemical. The company – which sells its feed additives to
10 markets including Singapore, Taiwan, the Philippines, Thailand, India, Iran
and Malaysia – is eyeing to expand further in the region.

“Our next phase
of expansion will likely include Indonesia and China. We are going through
registration in these countries,” managing director Dr Tan Kim Sing said in an
interview with Business Times. Feed additives must be registered with the
respective country’s authorities before it can be sold
overseas.

Pfizer roots
The company was set up when Tan and 10
other shareholders, all former employees of Pfizer Malaysia, bought Pfizer
Malaysia’s animal health division in 1998. It started out as the sole
distributor of Pfizer animal health products. Tan and his colleagues bought the
business for US$1 and forked out a working capital of RM1.7 million
($524,000).

Tan said the biggest headache during the early days wasn’t so
much about funding. Instead, it was to overcome the Nipah outbreak crisis – when
pig farmers suffered major losses and hundreds of thousands of infected pigs had
to be killed.

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