Nestle opens new pet food plant in Russia

“With growing
incomes, consumers are able to spend more on improving the lives of their pets,”
said Bernard Meunier, Chief Executive Officer of Nestle Russia. “The Russian
market is not very fragmented. We have one main competitor – Mars. They arrived
a bit earlier on the market. We are moving quite fast in our growth. We are
moving faster than the market,” pointed out Yana Mikhailova, the Director of
Nestle Purina PetCare Russia.

Pet numbers
The exact number of
pets in Russia isn’t known, but analysts estimate it at about 35 million. This
means every third Russian household has a cat. And when it comes to dogs, Russia
comes first in Europe. Only 5% of the country’s population buys special food for
their pets. This leaves plenty of room for growth to attract new investors and
to make pets happier and full.