Students analyse trends in pet industry
Students of Animal Management at Van Hall Larenstein Leeuwarden in the Netherlands have been commissioned by the trade magazine Pets International to make a study of worldwide marketing trends in the domestic pets sector.
accessories, trade in live animals and pet care. Their predictions will be
presented in 2008 at the Global Pets Forum that will take place in Lyon or
Madrid.
Worldwide study
‘It’s standard market
research, but on a worldwide scale, which is quit unique in this sector,’ said
Marnix Rietberg, lecturer in Animal Management. ‘This collaboration enables
Companion Animal Management to broaden its study possibilities without it
costing us a thing. The thesis assignments are financed by Pets International.’
Pets International magazine has 150 people working in
different countries, told Rietberg. ‘The Global Forum organised by Pets
International will be attended by the two hundred most important producers in
the pet food branch.’
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