AB Vista announces new regional sales director

Starting on 1^st June 2013, Awadalla fills the new position of Regional Sales Director, Middle East and Africa at AB Vista and provides commercial and technical support in this region to key customers and distributors. He is also responsible for generating and executing sales and marketing plans with the support of the AB Vista team. He reports to Ari Kiviniemi, Global Sales Director.

Awadalla joins AB Vista from Dupont, where he spent over ten years in a variety of commercial and technical roles, focussing on developing business across the Middle East, Africa, Iran and Indian Sub-Continent. Awadalla brings with him a wealth of experience in the application of feed ingredients, which will help to support the growing AB Vista customer base in the wake of Quantum Blue launch across this region.

Commenting on the news, Ari Kiviniemi said: “Awadalla’s appointment highlights AB Vista’s commitment to delivering world-leading technical and commercial solutions to the developing market across the Middle East and Africa. The creation of his position will help AB Vista to increase support to key customers and distributors, and allow customers to get the full value from AB Vista products in their feeds.”