Based on its recent analysis of the poultry feed market, Frost & Sullivan has selected DuPont company Danisco Animal Nutrition to be the recipient of its 2014 North American Award for New Product Innovation for its poultry gut health solution.
Acknowledging the growth potential in the poultry sector, Danisco Animal Nutrition introduced Syncra® AVI, a one-of-a-kind feed additive solution that merges the benefits of both feed enzymes and probiotics, which can be used as an alternative to antibiotic growth promoters where consumer pressure has led to a call for reductions. It can also be used in conjunction with antibiotics and other additives to support poultry gut health and liveability. This advanced solution also radically improves bird growth performance and saves production costs.
Frost & Sullivan Senior Industry Analyst Tosin Jack says the product is effective and is backed by research studies that show the benefits from combining the different but complementary modes of action of exogenous feed enzymes and probiotics.
A recent research study showed that the blend enhanced the apparent metabolisable energy (AMEn) through superior protein, fat, and starch digestibility. It also diminished ileal insoluble non-starch polysaccharide (NSP) flow, aiding fiber digestion.
The product is designed to provide peace of mind for integrators running large poultry complexes. Not only is it thermostable, it can be used with antibiotics and other additives, and is sold in optimised dosages that have been proven to unlock full poultry feed potential
Based on all these, and because the product is the first trial-backed solution that successfully combines probiotics and enzymes for the poultry market, Frost & Sullivan is pleased to present the 2014 North American New Product Innovation Award to Danisco Animal Nutrition.
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.