The German company Phytobiotics Feed Additives GmbH (Phytobiotics), known for its product Sangrovit among others, has established the Phytobiotics South East Asia Ltd. company with headquarters in Bangkok, Thailand.
Phytobiotics already operates internationally outside its European base with offices in St. Louis (USA), Londrina (Brazil) and Beijing (China), along with a production site in Changsha (China).
Hermann Roth, president and CEO of Phytobiotics: “We are already well established in many parts of Asia. To be able to serve the growing market for intelligent feed additives in Asia, it was time to establish a third branch.” Dr. Thawatchai Poolsawat, Sales Director Asia, is the Manager of the new Thailand office and will be responsible for the expansion of Phytobiotics’ business activities in South East Asia. Dr. Poolsawat has founded Sales departments in Asia for several leading European animal health companies, accumulating nearly 20 years of experience within the Asian animal health and feed market.
The inauguration of the new office in Bangkok, which will coordinate the business activities in Thailand, India, Bangladesh, Vietnam, Indonesia, Singapore, Taiwan, Myanmar and Malaysia, was celebrated on 2 December 2013 with a Buddhist ceremony and traditional Thai performances. It was attended by the German ambassador and numerous customers, partners and colleagues.