AB Agri – the new name for ABNA

22-05-2007 | |
AB Agri – the new name for ABNA

The Agriculture Group of Associated British Foods plc, ABNA has changed its name to AB Agri.

The name change was essentially because research
identified that customers and business partners struggle to immediately
understand what ABNA is and what it does. There is also continuing confusion in
theUK between ABNA
and its ABN pig and poultry division.

The logical
decision was to call the Group business AB Agri, which together with the strap
line Associated British Agriculture, clearly indicates the industry. It also
builds on the recognition with their website and the parent Associated British Foods
plc.

The new logo is perhaps the
most dramatic change. The 6 strand rainbow reflects the 6 core business areas
going forward.

  • ABN (pig and poultry compound
    feed),

  • Speciality Feeds which includes the Primary Diets
    business, 
  • KW/

  • Trident (ruminant alternative feed), 
  • AB
    Vista (feed micro-ingredients), 

  • China
  • ,
    and 

  • Arable interest Frontier, the JV with
    Cargill.
  • New team members
    AB Vista has
    recruited three high profile, experienced professionals to develop its product
    portfolio and sales in Latin America and Asia
    Pacific.

    Dr Mike
    Bedford
    is very well known in
    poultry nutrition circles for his pioneering work with feed enzymes in the mid
    1990’s, which led to the wide scale use of Xylanase enzymes in wheat and corn
    based broiler feeds.

    MY Tan joins AB Vista from Novus Asia, where he had a variety of commercial
    and technical roles including Head of Sales for North/Southeast Asia. Prior to Novus, MY was with
    Finnfeeds working with their feed enzyme and betaine range in Technical and
    Sales roles.

    Dieter
    Suida
    is a highly experienced, technically trained
    professional who will be responsible for building AB Vista’s business in feed
    yeast and feed enzymes in Latin American Markets from a
    Brazil


    base. Dieter also was formerly with Novus.

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