BOCM PAULS to rebrand as ForFarmers

09-10-2014 | |
BOCM PAULS to rebrand as ForFarmers
BOCM PAULS to rebrand as ForFarmers

BOCM PAULS, feed supplier in the United Kingdom, is to rebrand as ForFarmers, the Netherlands-based feed supplier. The UK company has been a wholly-owned subsidiary of ForFarmers since 2012.

Yoram Knoop, Chief Executive Officer and Chairman of the ForFarmers Group Board of Directors, states: “What we are announcing today forms part of our ‘One ForFarmers’ strategy. ForFarmers will become the name for our entire organisation, but it is more than just a change of brand name. It concerns all aspects of the organisation and has one objective: to optimise the potential of all the ForFarmers businesses and create one international, strong company and brand.”

Iain Gardner, Chief Operating Officer of ForFarmers and Chief Executive of the UK business added: “Whilst some may regard the rebranding of BOCM PAULS as the end of an era, in reality it simply represents the next step in the history of a company which has evolved continuously for more than 100 years in response to changing market conditions and customer requirements. The consolidation which we have seen in the food and farming sectors over the years is accelerating rapidly, so we must be positioned correctly to meet the challenges which this presents, take advantages of opportunities and meet the needs of our customers. ForFarmers’ history is firmly rooted in the agricultural sector and as part of a strong international business we are in the best possible position going forward. This is just the start of a very exciting process, one which will ensure that we remain at the forefront of the animal feed sector for many more years to come.”

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Emmy Koeleman Freelance editor