Arenus buys horse herbal supplements lines

11-08-2009 | |
Arenus buys horse herbal supplements lines

Arenus – owned by Novus Nutrition Brands, LLC (a Novus International company) – recently acquired the intellectual property, technology and product lines of Equilite, Inc, the company providing many all-natural herbal health products for horses.

Arenus acquired Equilite’s three product lines: the Sore No-More® Liniment Product Line, Herbal Supplement line and Botanical Animal® Flower Essence line, totaling 39 individual products. Other Equilite products include bathing, fly control, general health, behavioral training, relaxation, liniment and legs, as well as natural pasture seed.

The product Sore No-More® was originally designed to meet the needs of race horses that are faced with extremely stressful situations. Track veterinarians were looking for an alternative way to help support their traditional methods of treatment. Research was set up and let to the creation of the first two products, Sore No-More® and the Garli+C™ Blend.

Sore No-More® was named Product of the Year by Horse Journal in 2000 and 2007. Other ARENUS® product lines include STEADFAST®, a joint health supplement and ASSURE®, a digestive aid family. 

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Emmy Koeleman Freelance editor
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