Convenience key for busy pet owners

06-02-2007 | |

Busy pet owners are increasingly looking at convenient pet products, according to a new report from market research firm Packaged Facts.

Products specifically designed to make pets more comfortable both at home and
during travel are increasingly being produced. At the same time, pet owners are
pampering their pets as they do themselves, picking products that the owners
themselves identify with as comforting, time-saving, and otherwise easy to
handle and use. The report finds that for pet supply shoppers, convenience is a
major driver influencing purchasing behaviour.

New packaging
types

The report has a particular focus on new packaging types and
technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.),
at-home assistance products, such as self-cleaning litter boxes, automatic
feeders, easy-entry ramps, automatic pet doors, and other non-food products and
package types with special ergonomic and/or innovative convenience features; and
on-the-go products, including portable kennels, vehicle and airplane safety
devices, backpacks, strollers, portable feeding systems, and even calming
supplements.

Growing trend
The report, fully named: All Things
Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and
Travel Markets
 provides a comprehensive look at the growing trend
towards the manufacturing and selling of convenience in the pet products
industry. The report examines new product and packaging trends, and looks at
consumer trends and behaviours surrounding the purchasing of convenient pet
products.

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