De Heus acquires South African Tuinroete Agri

10-02-2011 | |
De Heus acquires South African Tuinroete Agri

South African Tuinroete Agri and Dutch De Heus have announced the acquisition of Tuinroete Agri’s animal feed business by De Heus, which includes the production location at Kleinberg. The acquisition is set for transition on 1 May 2011.

The animal feed operations of Tuinroete Agri which are currently taking place at the locations Riversdale and Kleinberg will be consolidated by De Heus to the Kleinberg production site after the transition date.
“Tuinroete Agri is excited about the prospect of De Heus being an international and independent player, competing in the local Southern Cape market benefiting both livestock and grain farmers” according to Jan Weys, Managing director of Tuinroete Agri ”.
Growth strategy
The strategy of De Heus focuses on a strong local presence as well as growth in markets with high agricultural potential.
The South African market offers these opportunities. Key components in the De Heus strategy include private ownership, maintaining a truly independent position in the food chain and a strong focus on the production of quality animal feeds.
Koos Kooy, CEO of De Heus South Africa explained: “With this new acquisition De Heus is a step closer to achieving its goal to become a national player in the animal feed industry within South Africa.”
The Kleinberg location will become the fourth feed mill for De Heus in South Africa since their first investment in the country in 2008.
Other feed mills are located in Umlaas Road (with Head Office) in the Kwa-Zulu Natal province, Klerksdorp in the North West province and Modimolle in the Limpopo province.
Tuinroete Agri essentially supplies agricultural requisites through its 20 outlets in the Southern and Eastern Cape of South Africa. The main product categories are animal feeds, irrigation, fencing, veterinarian, packaging, fertilizers & crop protection.
The group was formed in 1932, has grown to an annual turnover of some R500 million (€50.75m) and currently employs 420 people.
De Heus Group is an international company with a leading position in the animal feed industry. The company, which was founded in 1911, has its roots in the Netherlands.
Since then it has expanded from a regional feed company to a feed conglomerate with activities in more than 45 countries in Europe, Asia, Middle East, Africa and Latin America.
Due to the rapid growth outside the Netherlands the De Heus Group is a global top-20 feed supplier. In it’s production facilities De Heus produces more than 3,0 million tonnes of feed.
Currently 11 of the 30 feed plants are located in the Netherlands. The company employs more than 1.700 people worldwide of which about 575 in the Netherlands. Corporate Headquarters is located in Ede (NL).

Dick Ziggers Former editor All About Feed