Kmart to launch new pet food brand

20-03-2007 | |

Mass merchandiser Kmart has launched a new line of private label pet products for dogs and cats called Champion Breed.

The new line includes nine varieties of dry cat food
including Senior, Kitten, and Indoor, and eight types of wet cat food; fourteen
varieties and sizes of dry dog food, including Puppy, Adult, Senior, Large and
Small Breed, and six types of wet dog food and thirteen varieties of dog treats
and biscuits, including jerky strips, peanut butter biscuits, and bacon &
cheese treats.

National pet month
The products will be
introduced in May at Kmart stores all over the country, with the exception of
the wet pet food, which is not yet available. In addition, to celebrate National Pet
, participating Kmart stores nationwide will partner with local
shelters to host pet adoption drives on May 19. The following week, on May 26,
local veterinarians will be available at participating stores to offer free
checks and advice on the care and health of pets.



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