Munsch in AFIA Liquid Feed Hall of Fame

17-09-2008 | |

Ken Munsch, an owner of the Cattleman’s Choice Loomix (CCL) line of liquid feed products, was honoured for his years of accomplishment in the industry when he was inducted into the American Feed Industry Association’s Liquid Feed Hall of Fame.

The award was presented to Munsch, a two-time member of AFIA’s Board of
Directors, during AFIA’s Liquid Feed Symposium in Austin, Texas, on Sept.
11.

Munsch, of Johnstown, Colorado, and his business partner, Mike
Troska, purchased the rights to the Loomix product line and its dealer network
in 1997. They then formed the CCL line and relocated the company from the
Chicago area to Johnstown.

With Munsch’s efforts, CCL has become a leader
in technology and marketing, and brought new business into the liquid feed
industry with its innovative products and growth.

The company may be the
fastest-growing one in the liquid feed industry, as it is eight times larger
today than it was at its inception.

Among Munsch’s accomplishments, he
initiated open-top trough feeding in feedlots, a concept he introduced to
hundreds of markets in many states.

He created marketing and distribution
programs that have allowed more than 1,000 agricultural businesses to enter the
liquid feed sector.

He also was instrumental in forming programs that
created thousands of employment opportunities in the liquid feed
industry.

Munsch said his greatest satisfaction comes from his ability to
grow the agricultural industry by attracting new businesses, people and talent
into the liquid feed sector while also expanding its scope.

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