Muyang is on global expansion track

19-08-2011 | |
Muyang is on global expansion track

Muyang, the China-based machinery manufacturing and engineering services, expands its activities in Europe with a new office and service centre in Denmark and a new R&D centre to be established in 2011.

In 2011 a Muyang Europe, sales & service office will be established in central Europe, in order to be closer to the customers. A R&D team will be established in elsewhere in Europe, depending on the specific conditions the countries can offer the Muyang Group.
However, already now, a sales & service office in Denmark, covering the whole of Europe, has been set up and managed Frank Adelholm.
In 2010, the Muyang Group has gained satisfying achievements in all aspects. The sales revenue is about to exceed 3 billion RMB (€326.36 million), thanks to the company’s ambition of “to become a technological front-runner worldwide in machinery manufacturing and engineering services” and its “internationalization” strategy.
Muyang currently has over 2500 employees, including 800 technicians and engineers who specialize in machine building, feed science and technology, animal nutrition, marketing and all other aspects related to animal feed production.
Global presence
So far, Muyang have established overseas offices in 15 countries such as Russia, Brazil, and India to be closer to customers and localize marketing, technological and after-sales services.
It is estimated that in 2011 the number of Muyang overseas offices will be up to 40 and the order will exceed 5 billion RMB (€544m).
The company is now active in more than 80 countries. Six of the world’s top ten feed manufacturers have been sharing a good cooperative relationship with Muyang.
Sci-tech park
The Muyang Sci-tech Industrial Park, which will cover 33 ha and be an investment of 1.05 billion RMB (€114.3m), will begin construction in 2011.
The park is designed to be a state-of-the-art production and experiment complex for biomass equipment, agricultural machinery, intelligent machinery and food machinery. Once built, it will become the most modern production base for grain and food machines in the world.
Following the successful establishment of R&D institute in Nanjing, another R&D institute will be built in Europe.
As then, the integrated Yangzhou, Nanjing and European R&D platform will contribute to Muyang’s target in becoming the leading feed machinery manufacturer in the world.

Dick Ziggers Former editor All About Feed