Novus launches feed company

12-09-2007 | |

Novus International Inc. has formed a new company to produce products for the equine, canine and human health markets.

The new company is called Arenus and it will begin to produce and market
products in the United States this year.

“Arenus supports the Novus
vision to help feed the world affordable, wholesome food by building upon its
research and understanding of animal health and nutrition.

Arenus will
bring the Novus approach of improving health through nutrition to the equine,
pet and human markets,” Novus CEO Thad Simons said in a
statement.

Horse feed is first
Arenus’ first product
is Steadfast Equine dietary supplement, which is designed to help support and
maintain horses’ joints, bones, hooves connective tissues, skin and
coat.

St. Louis, Missouri-based Novus International, Inc. provides
nutrition and health solutions for the animal feed and health industries. It
serves customers in more than 80 countries around the world.

Because
Arenus is owned by Novus, a nearly $1 billion global animal health and nutrition
company, it has the manufacturing technology, assets, experience and scale
necessary to offer innovative nutritional products and information to equine and
companion animal enthusiasts.

In addition, Arenus benefits from Novus’s
network of nearly fifty Ph.D. and Masters level animal nutritionists, over 25
veterinarians, and a multitude of other affiliated scientists from across the
globe.

Research based
“Our products are founded in
solid science – over 16 years of research in animal health and nutrition – with
the input of respected human nutritionists, veterinarians and other accredited
professionals,” said Jeremy Moore, General Manager of Arenus.

“We utilize
data, not just stories, to evaluate ingredients and finished formulations. We
validate the safety, efficacy, and consistency of our ingredients and finished
products through relevant research and analyses.”

Related website: Arenus

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