Pet food product development

07-02-2008 | |

Each pet food manufacturer has its own procedure for developing a new product or modifying a current brand. The basic procedures are in short described here.

1. Idea: A new idea is  normally formulatd after market research.

  • 2. Product prototype: The most promising ideas are selected
    for further development.

  • 3. Feeding tests: After the prototype selection, a series of studies
    begins.
    4.
    Palatability:
    Palatability studies utilize an
    appropriate testing procedure to determine which food is most acceptable to
    the dog or cat. 
    5. Digestion
    studies:
    Digestibility is a measure of a food’s nutritional value
    and need to be tested.
    6.
    Nutritional studies:
    Needed to be able to have a certain claim on the
    product. These may include reproduction studies, growth tests, and maintenance
    tests.

    7. Product development: During the time the animal tests
    are being conducted, many other activities necessary for product development
    occurs. New equipment for products and packaging, if needed, are being
    designed and developed, at least on a pilot scale. Package size, design, and
    copy, as well as product name, are being developed.

More information on these procedures can be found here

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