The pet food unit of Nestle Romania will now be officially integrated in Nestle Romania. Until now, products had been imported and distributed on the domestic market. The company hopes to take on rival Mars, leader of the Romanian pet food market (estimated at over €40 million).
At present, the domestic distributor of Nestle Purina
Petcare is Interbrands Marketing & Distribution, and last year the unit
accounted for around 6% of Nestle’s sales in Romania, approximately €9 million,
in line with data provided by Nuber. The general manager will not rule out the
possibility of starting pet food production in Romania.
Nuber expects to
register double-digit sale growth across all product categories this year. Last
year, Nestle reported turnover worth approximately €150 million on the Romanian
market, up 30% on 2006. In the same statement, Paul Nuber specified that targets
for income were also overshot last year. In 2006, the company reported an around
2% growth rate for net income, below the domestic market’s average, after it
turned into the black in 2005. “We are still a long way off the European average
level of profitability.
Dossier AllAbout Pet Food
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