Victam and VIV join forces in the Asian market

24-07-2019 | |
Photo: Shutterstock
Photo: Shutterstock

International trade show organisers behind VIV and VICTAM are combining their events planned for Bangkok, Thailand, in the early part of 2020.

This new partnership unites arrangements relating to the Animal Feed and Grain Industries Show VICTAM Asia in March 2020 and the VIV Health & Nutrition Asia Trade Fair and Forum originally planned to take place in Bangkok in January 2020. Both events will now be co-located at Bangkok’s BITEC exhibition grounds on 24-26 March 2020 as VICTAM Asia and Animal Health & Nutrition, by VICTAM and VIV.

Strong brands combined in a single event

“Presenting the shows as parallel platforms at the same time within the same venue is a great way to bring together 2 strong brands for the Asia market, in an integrated format so that the visitor experiences them as a single event,” says Sebas van den Ende, General Manager of Victam International b.v. “It is certainly a much more convenient concept for the industry than the original plan of staging them separately in Bangkok, only months apart.”

“The discussions leading up to the partnership agreement have shown clearly that both organisations share a firm belief in the growth prospects offered by the Asian market,” comments Heiko M. Stutzinger, Director VIV worldwide and Managing Director VNU Exhibitions Asia-Pacific. “Our own activities in Asia have gained significantly in importance over the past few years and we view the partnership for the March 2020 Bangkok event as a major next step in better serving the region.”

Feed technology now with added ingredients

Mr Stutzinger adds, “Both partners also share the view that we want to do more in serving Asia’s feed and animal protein industries by jointly developing business opportunities within the segments of feed ingredients and additives, recognising that they comprise a fast-growing category within the Feed to Food supply chain. VIV has already made significant progress by including animal health more centrally in our events for animal protein industries. The focus in this case has been on medication and pharmaceutical ingredients with their related products and services. Many of these are applied to animals through the feed, of course. VIV’s own perspective sees animal health alongside nutrition as twin pillars supporting the further sustainable growth of the production in Asia of meat, eggs, fish and milk.”

Bigger show

Sebas van den Ende at Victam International predicts that the newly combined Bangkok event will attract more visitors as well as having a larger footprint in March 2020 by having exhibits and conferences on health and nutrition side by side with the displays and seminars about feed manufacturing technology. “It is a better deal for everyone,” Mr van den Ende remarks. “All under one roof you will find the latest information and systems for processing feed and grain, the application of the processed materials to animal nutrition and the connections to animal health.”

“Victam is formally constituted in the Netherlands with the status of a not-for-profit Foundation to do good for the animal feed industry. The agreement to put Victam Asia 2020 together with VIV Health & Nutrition Asia fits that objective because we believe the industry will be happy about it. Almost 20 years ago there was an occasion in Europe when Victam and VIV events had to be combined at the last minute due to an animal disease crisis. The market at the time reacted well to that combination with no negative comments. I think we will see a similarly positive industry response to amalgamating our Bangkok shows in 2020.”

“It must surely help that we are doing this in Asia. Looking around the Asian region there are many more examples of integrations operating both feed mills and farms than in other parts of the world. Victam Asia and Animal Health & Nutrition, by Victam and VIV, has an expanded profile in feed manufacturing and farm production that will suit the interests of integrated companies.”

Victam Asia and Animal Health & Nutrition, by Victam and VIV, will be marketed jointly by VICTAM’s and VIV’s sales teams. Pre-registration to attend will be available shortly through a newly created website.

Emmy Koeleman Freelance editor