Trouw Nutrition invests €2.33m in Northern Ireland feed mill

23-09-2021 | |
Photo: Trouw Nutrition
Photo: Trouw Nutrition

The growing demand for animal nutrition products has prompted Trouw Nutrition to invest €2.33 million (GBP£2 m) in its Belfast mill operations.

The injection of funds will not only help the mill increase its production capacity but also modernise its operations to meet future growth.

With a base on Ship Street in Belfast, Trouw Nutrition employs over 60 people in both Northern Ireland and the Republic of Ireland supplying a number of outlets across the sector.

New general manager appointment

Aidan Fisher has now been appointed general manager of Trouw Nutrition Ireland, having previously joined as sales director in 2020. With 20 years of experience in agri food, Aidan previously held commercial leadership roles with Moy Park and more recently, the PRM Group.

Our ethos is that every part of the food and farming supply chain has a role to play in feeding the future sustainably.

Future proofing Trouw Nutrition

Aidan said: “My focus is on solidifying Trouw’s position in the Irish market and building upon our already double-digit growth in recent years. This operational reinvestment represents one way we’re future proofing the business.

“We are continually innovating, with the goal of helping our customers achieve effective results on farm, whilst also improving the efficiency and sustainability of their business.

“Our ethos is that every part of the food and farming supply chain has a role to play in feeding the future sustainably. Yet we also see that farmers are facing difficult decisions around how or what they should do today to plan for this. We seek to offer them the advice they need to strike a balance of both today and tomorrow’s challenges,” he said.

Trouw’s growth within the Irish market

Part of the global Nutreco group, Trouw has been experiencing a period of continued growth in Ireland over the past number of years. It supplies animal nutrition solutions to farmers, feed producers and feed distributors across the island of Ireland and is a global leader in innovative feed specialities, premixes and nutritional services for the animal nutrition industry.

Navigating the global supply chain

“Another issue our customers currently face is the volatility of the global supply chain. We are working hard to help customers mitigate that through truly getting to know their needs, offering them the most effective, relevant solutions, and ensuring they are planning ahead at all times,” he said.

The Trouw Nutrition team

Developing new and existing talent will also be a core focus for Aidan who praised the team at Trouw Nutrition.

“One of the factors that drew me to Trouw was the first-class team of people within it. Across every part of the business we have dedicated, talented people who keep the company at the top of its game.

“Our commercial team, made up of a 50% female/male split, represents the very best in the industry. We will continue to build on that strength in the coming years through developing our existing people and recruiting fresh talent coming into the agri food industry.

“I am extremely proud to be helping shape Trouw’s journey in Ireland and marking the start of a new chapter for the business with the support of a great team of people,” Aidan said.

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Chris McCullough Freelance multi-media journalist
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