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News 826 views last update:6 Aug 2012

Indians to exports cattle feed to Europe

The famous Lalu brand goes global. Cattle feed "Lalu Pashu Aahar," named after Rashtriya Janata Dal (RJD) chief and Railway Minister Lalu Prasad, is set to be exported to Europe.

"We are ready to export cattle feed Lalu Pashu Aahar to European countries as there is a big market," said Satish Singh, owner of Prakash Agro Industries, manufacturer of the product.

"While a 50 kg bag of cattle feed costs Rs 270 ($6.65) in the domestic market, a tonne of Lalu Pashu Aahar would cost $150 for international buyers," Singh said. "I have already approached the consulates of different European countries to supply fodder," he told Hindustan Times.

Internet marketing
The company has decided to use the website The Great Indian Bazaar to tap the global market for its cattle feed.

Cashing in on the popularity of the maverick leader (pictured), the company launched three grades of animal feed under the brand names Lalu Pashu Aahar, Lalu Bypass and Lalu Super Bypass two years ago in Bihar.

"In the rural market of Bihar, cattle feed branded after Lalu is doing brisk business," Singh said.

The company produces 5,300 to 5,400 tonnes of Lalu Pashu Aahar a month. "Brand Lalu sells in Bihar's rural market more than any brand," the entrepreneur affirmed.

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