In the competitive pet food segment, packaging adds value not just by
protecting the product: an eye-catching look boosts brand recognition and plays
an important part in the purchasing decision, while easy-opening features are
good for customer loyalty.
The Slide-Rite closure system
, developed by Pactiv, is a
smooth, reliable, easy-to-use closure system ensuring quick access to the
contents. The product stays fresh inside its original, branded bag, and the
slider's size is ideal for young as well as senior pet owners and for people
with reduced dexterity.
The new 'S'-Slider system, combined with enhanced end stops, offers
extra reliability thanks to improved retention of the slider. It also provides
additional marketing options, as the colours of the new end stops can be
"This unique solution is a competitive advantage for our
customers, as it encourages brand loyalty," says Stéphane Soudais, product
segment manager at Mondi for reclosable bags. "Combined with the excellent
printability of our bags, we deliver an attractive, sophisticated packaging
solution – not just for the pet food market."Related
Mondi Pactiv Related folder:
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