Micronutrients, a manufacturer of branded trace minerals has completed the first segment of its plan to staff a professional team of sales and technical professionals to support the growth of its IntelliBond trace mineral animal nutrition products within the North American ruminant industry.
Eight industry professionals have joined the company and are working to introduce IntelliBond Z (zinc), C (copper) and M (manganese) within key cattle areas.
Andy Sears has joined the company as Ruminant Business Manager for the Northeast US Andy is based in Western New York and works to support industry professionals in New York, Pennsylvania and New England. Prior to joining Micronutrients, Andy was a member of the Novartis sales team.
Bruce Haflich joined the company as Ruminant Business Manager, South West. Bruce is located in the Texas Panhandle and is working with industry professionals in Texas, New Mexico, Arizona, Kansas, Oklahoma, and Colorado. Bruce joins Micronutrients from a sales position with Lallemand.
Scott Laudert, Ph.D. has joined Micronutrients as Ruminants Technical Consultant. Dr. Laudert is based in Colorado and will be working with feedlot industry professionals in the High Plains market. Prior to joining Micronutrients, Dr. Laudert was a member of the Elanco cattle technical support and research team.
Darwin Kuhlers is Micronutrients’ Ruminant Business Manager, Upper Midwest. Darwin is located in South Central Minnesota, supporting industry professionals in Wisconsin, Minnesota, Iowa, Northern Illinois, Western Nebraska and South Dakota. He was a previous member of the BASF, NutriDense sales team.
John Kelley has joined Micronutrients as Ruminant Business Manager, Midwest. John will relocate to Indiana in the near future and work with industry professionals in Ohio, Michigan, Indiana, Eastern Illinois, Tennessee and Kentucky. John was previously a member of The Old Mill Troy sales team.
Larry Howard has joined Micronutrients as Ruminant Sales Consultant, Southeast. Larry is based in south central Georgia and is working with industry professionals in Florida, Georgia and Alabama. Prior to joining Micronutrients, Larry was a member of the Elanco sales team.
Jerry Higginbotham, Ph.D., PAS joins Micronutrients as Ruminant Business Manager, West. Dr. Higginbotham works with industry professionals primarily in California from his location in central California. Dr. Higginbotham joins Micronutrients after serving as a member of the U.C. Davis Dairy Extension team.
Connee Quinn, Ph.D. has joined Micronutrients as technical consultant for Micronutrients’ cow and calf nutrient production. Dr. Quinn is based in western Nebraska and will be working to support the needs of cattle industry professionals in the High Plains market. Prior to joining Micronutrients she was a member of the Elanco cattle technical support team.
Micronutrients has also secured the listing of IntelliBond C (basic copper chloride) by the Organic Materials Review Institute (OMRI).
IntelliBond C’s listing within OMRI allows for its use as a source of copper in both organic and conventional premixes, supplements and feeds for animals.
IntelliBond C was the first member of a new category of trace mineral products, developed and introduced by Micronutrients under the name hydroxy trace minerals. IntelliBond C was approved by the Association for American Feed Control Officials (AAFCO) in the mid-1990’s as new source of copper (basic copper chloride) for use in animal feeds.
Micronutrients CEO Pat James says, “achieving OMRI Listing of IntelliBond C is a further validation of the company’s commitment to produce high quality trace mineral products that add incremental value to both organic and conventional livestock production.”
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