Animal nutrition company Neovia intends to strengthen its presence on the African continent.
This commitment was recently embodied by three events in South Africa: the acquisition of the premix company Pennville, the opening of a distribution and storage centre, and the launch of a new premix / firm-services brand: Wisium.
Neovia has been present in Africa for over twenty years and is active in several of its business lines: premix, additives, and animal health. This presence is both direct (South Africa, Algeria, etc.), indirect via leading partnerships (Nigeria, Ivory Coast) or through its export business (Angola, Ivory Coast, Mali, Morocco, Cameroon, and Senegal).
The population in Africa is expected to grow by over 1.3 billion people by 2050. This increase will be combined with continued improvement of living standards and will result in increased demand for nutrition and animal health. However, the situation in Africa remains contrasted and the political or economic situations in the different countries seem very heterogeneous. For that reason, Neovia does not pursue one but specific strategies in each and every African country.
Increased growth in South Africa
Neovia opened its first site in South Africa fifteen years ago and now has two production sites: East London (south coast) and Brits (near Johannesburg) which was recently certified ISO 22000 for the quality of its food safety management system. Neovia wishes to strengthen its organic growth as well as its export activity in South Africa and, as such, opened a storage and distribution centre of over 1,000 m2 in Brits, located in the North West province of South Africa, west of Pretoria and 65 km from Johannesburg. This centre will increase Brits capacity and will facilitate the distribution of its various products and services in South Africa as well as in ten other African countries. This centre is supplemented by new administrative offices.
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