News last update:6 Aug 2012

Pet food scandal inspires bloggers

Pet owners who are not happy with the current reporting on the pet food scandal have mobilized into a national network of bloggers.

News about the melamine contamination in pet food is all over the internet, and most of the time written by journalists. "Now, consumers are also stepping into the news hunting to supply themselves," said Jay Rosen, a journalism professor at New York University and writer on online media.

Blog sites
As the media focused on breaking news and other significant developments in the story, bloggers took the "completely logical approach" of finding what specific details pet owners need and putting them all together, says Paul Grabowicz, director of the New Media Program at the University of California at Berkeley.
The Pet Connection a pet care site, links to the Food and Drug Administration's list of recalled foods, gives information on poisoning symptoms and provides streaming text from FDA press conferences.
Itchmo.com, named for a dog who loves to be scratched, went from a specialty site that founder Ben Huh of Bellevue, Wash., said got "about two visits a month" to a news source with 1.5 million visitors and a high enough profile that it has been banned in China. PetFoodTracker.com lists "the latest in head-exploding news."
ThePetFoodList.com lists the foods companies describe as safe for canine and feline consumption.

Related folder:
Weblog: Pet food scare -when will it stop?

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