Lienert acquires Provimi Australia

Animal nutrition company, Lienert Australia, is to purchase the premix, supplement and trading business of the Netherlands-based animal nutrition company, Provimi Australia.

Lienert Australia managing director, Nick Lienert, says the deal will be effective from July 1, subject to settlement. "This decision has taken place after several months of negotiations and strategic planning and we are pleased with the result," he says.

"The move will strengthen our company, provide our staff with greater career opportunities and enable us to broaden our customer base. "ProviCo, the leading milk replacer company in Australia, is not affected by this impending sale."

Family business
Lienert Australia is a family-owned Australian company established in 1970 with its head office at Roseworthy, South Australia. It specialises in the manufacture and supply of compound feed premixes and supplements, feed ingredients and nutritional advice. Its operations include its Roseworthy headquarters and manufacturing plant, a sales team and warehouse in Bendigo and a distribution arm in Sydney, Supply Plus Rural Services.

The acquisition of Provimi's premix, supplement and trading business includes its head office operations at Macclesfield, SA, and its manufacturing plant at Forbes, NSW.

Better focus
Provimi Australia general manager, Allan MacGillivray, says Provimi made the decision to sell the operation because the potential of the business could be better realised as part of a focused Australian business. "This is in line with the global Provimi Group's strategy to focus on businesses with potential to grow to leading positions within their market," MacGillivray says.

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