News last update:6 Aug 2012

Interactive ad campaign for Whiskas brand

Mars PetCare will launch a new rich media ad campaign for its Whiskas cat food brand. The campaign will be carried out by Unicast, a division of Enliven Marketing Technologies.

The Whiskas ads allow viewing and sharing of video clips, and also direct visitors to the Whiskas "Happy Together" community.

Fevzi Cetin, Direct to Consumer Marketing Manager, Mars Europe said "as the move to digital media ads progresses, we're looking for better ways to reach our target audience, and this campaign is the first step in our transition from traditional marketing endeavors to a more effective and interactive marketing strategy for 2008 and beyond."

Related news:
Mars PetCare expands pet food brands       
Mars PetCare introduces new brand

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