News last update:6 Aug 2012

Iams soothes pet owners with free pet food

Procter & Gamble, owner of the Iams and Eukanuba pet food brand, is giving away 450,000 kg of food to bring pet owners back to the brand after a widespread pet-food recall that included some of their products.

The March recall of contaminated food produced by Canadian co-packer Menu Foods affected 100 brands and decimated pet food shelves in theUS . Nine lines of Iams and Eukanuba foods and snacks were recalled. Its dry food, which Iams Pet Foods manufactures itself, was not affected.

This week, P&G issued “the Iams Promise” to reassure pet owners that all its non-recalled foods are safe. To back it up, Iams is offering a free 4-lb. bag of dry pet food to 250,000 pet owners. Consumers register at IamsPromise to get a voucher by mail.
The giveaway is “a gesture of our dedication to keeping your pets healthy and happy,” Iams said on its site. “We recognize that this is an uncertain time for pet owners who may be unsure what they can feed their pets.”

Procter & Gamble has set out its "promise" to consumers that it will, in effect, exert more control over Menu Foods.

P&G's new policy forbids its suppliers from obtaining raw ingredients from different sources unless P&G has checked out that supplier and OK'd the switch.

To receive the AllAboutFeed newsletter click here.

Editor AllAboutFeed

Or register to be able to comment.