Process Management

Background last update:25 Oct 2006

First steps in marketing

Its one thing developing an innovative effective additive or feeding concept based on sound scientific principles, then getting political approval for its entry into the market, only to find that no-one buys it. Alltech is an expert in getting people to buy things and Connolly shares their expertise...

This article can also be found at Feed Mix, volume 13, no. 5


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