Process Management

News last update:6 Aug 2012

Mars to expand its business in Africa

Mars is looking to Africa to expand its businesses. The company has targeted five countries to enter.

Mars Africa, part of the global Mars group had targeted Kenya, Ghana, Nigeria, Namibia and Botswana and already had a presence in Kenya and Namibia and would have a representative in Ghana soon. Ian Burton from Mars said the company would then set up a sales force in those countries before considering additional investment once critical mass was reached.

Pet food
The expansion in Africa is partly aimed to grow the pet food category. Burton said there was scope to grow the segment as pet food was relatively affordable locally. In addition, South African pets acquired 25% of their calories from pet food, with the remainder coming from scrap food, for example.

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