Interactive ad campaign for Whiskas brand

15-01-2008 | |
Interactive ad campaign for Whiskas brand

Mars PetCare will launch a new rich media ad campaign for its Whiskas cat food brand. The campaign will be carried out by Unicast, a division of Enliven Marketing Technologies.

The Whiskas ads allow viewing and sharing of video clips, and
also direct visitors to the Whiskas “Happy Together” community.

Fevzi Cetin, Direct
to Consumer Marketing Manager, Mars Europe said “as the move to digital media
ads progresses, we’re looking for better ways to reach our target audience, and
this campaign is the first step in our transition from traditional marketing
endeavors to a more effective and interactive marketing strategy for 2008 and

Related news:
Mars PetCare expands pet food
PetCare introduces new brand

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