Mars PetCare will launch a new rich media ad campaign for its Whiskas cat food brand. The campaign will be carried out by Unicast, a division of Enliven Marketing Technologies.
Fevzi Cetin, Direct
to Consumer Marketing Manager, Mars Europe said “as the move to digital media
ads progresses, we’re looking for better ways to reach our target audience, and
this campaign is the first step in our transition from traditional marketing
endeavors to a more effective and interactive marketing strategy for 2008 and
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