Retail giant, Aeon Co, has announced that they will begin selling pork from pigs raised on feed made by recycling unsold vegetables and other foods.
Starting in June, the firm will sell the pork at a total of 55 Jusco and
Maxvalu outlets in Tokyo and four nearby prefectures in the Kanto eastern Japan
The meat will be priced at about 130 yen per 100
grams, roughly the same as prices of domestic pork available at present. Aeon
also plans to sell the pork in such prefectures as Miyagi, Mie and Aichi in the
future as it aims to establish a nationwide food recycling system. Initially,
Aeon will collect unsold foods from 25 outlets in Chiba Prefecture, east of
Tokyo, in cooperation with a recycling company in the prefecture, Aeon officials
The company is aiming to raise the proportion of
recycled foods to 45 pct by fiscal 2012 from 32.6 pct in fiscal 2007. Japanese
retailers are required to achieve a food recycling rate of 45 pct or higher by
fiscal 2012 under the revised food recycling law that took effect last December.
Costs for recycling waste foods are twice as much as those for incinerating them
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