In 2012, Asia became one of the largest sales regions for the company, headquartered in Steyregg, Austria. The local sales team has expanded the distribution network by appointing additional partners. From July 2012, Sze Eng Kian is regional manager, North-East Asia, Gina Medina is regional manager, South-East Asia, and Kevin Wang is general manager, China.
The company also reorganised and expanded the Europea, Middle East and Africa (EMEA) sales region managed by Alban Llorca (EMEA regional manager). Bernard Paumelle was appointed business development manager, responsible for new market entries in the Middle East and Africa.
In addition, Annelies Diericx, area manager for North-West Europe and Michael Binder, area manager for Central Europe are now responsible for sales and distributor liaison in their respective areas.