Purina PetCare Tianjin factory, a subsidiary of Nestlé, comes into service today. The newly-built company, with an initial investment of CNY 80 million (€7.9 million), will be Nestle’s first pet food production base in China.
Changing attitudes in
Through a merger of a cat food manufacturer in 1985, Nestle
stepped into pet food manufacturing, with current market share reaching 24.5%
throughout the world. The
pet food market in China is growing rapidly. The pet consumption market in
China is expected to hit CNY 6 billion (€0.6 billion) in 2008 and this figure is
likely to break CNY 15 billion (€1.5 billion) over the next few years, according
to predictions by experts.
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