Purina PetCare starts operation in China

02-02-2007 | |

Purina PetCare Tianjin factory, a subsidiary of Nestlé, comes into service today. The newly-built company, with an initial investment of CNY 80 million (€7.9 million), will be Nestle’s first pet food production base in China.

According to J.M. Mueller, president of Nestle China,
the Tianjin-based factory won approval last April and started construction in
June. Instead of cooperating with other package companies, the factory can
produce pet food under Nestle’s brands like Dog Chow, Proplan and Friskies
directly from now on.

Changing attitudes in
China

Through a merger of a cat food manufacturer in 1985, Nestle
stepped into pet food manufacturing, with current market share reaching 24.5%
throughout the world. The
pet food market in China
is growing rapidly. The pet consumption market in
China is expected to hit CNY 6 billion (€0.6 billion) in 2008 and this figure is
likely to break CNY 15 billion (€1.5 billion) over the next few years, according
to predictions by experts.

External link:
Purina PetCare
Nestlé

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