News 422 views last update:6 Aug 2012

Mars re-launches Pedigree in India

Mars International India has re-launched pet food brand Pedigree in all-new packaging. It has also launched its international range of snacks and treats for dogs in India.

The company is also launching a new advertising campaign next month to convey that dogs do better with dog food and not home-cooked food as their digestive system differs from that of human beings.
The new packaging aims to tell consumers of the health benefits of Pedigree as well as the ingredients that go into it. 

The range of snacks includes Springo, which contains Omega 6 for healthy skin and coat, and Rodeo, which contains Vitamin A for healthy eyesight. They are intended to help maintain the pet’s dental hygiene.

Related website:
Mars International   

Related folder:
Dossier AllAbout Pet Food

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