News last update:6 Aug 2012

Mars Pet Care introduces new brand

Mars Pet Care Co. will launch a new pet food brand next month, including in-store promotions and a TV and print campaign.

The new brand, Goodlife Recipe, includes a range of cat and dog food and snacks. Marketing for the brand plays up its premium ingredients and mainstream price.
"Customers told us they wanted higher-quality food options at an affordable price," said Margaret Mitchell, Goodlife Recipe's marketing director, in a statement.

As of March, the brand will be available in US supermarkets, mass-merchandise stores, and specialty pet stores including PetSmart, Petco, and Pet Supplies Plus.

Related link:
Mars pet care

Editor AllAboutFeed

Or register to be able to comment.