World leaders in the beef industry will gather once again to discuss their collective future and how to brand beef better.
“We are faced with a world that is now more demanding than ever. There is a higher demand for food, fuel and other commodities, as well as a demand for transparency and sustainability.
“Because of this, it is now necessary to adopt new technologies and increase the focus on communication, or risk falling behind,” said Dr. Pearse Lyons, president and founder of Alltech.
“It is also essential that we adopt a more holistic view of nutrition, one that transcends prenatal nutrition, the animals’ genetic makeup and a focus on nutrition as a preventative measure against disease.”
The agenda for Global Beef 500
packs in everything the progressive beef producer needs to beef up options for the future, from communicating a green message to consumers, to keeping your animals healthy and disease free, to attracting the best minds of future generations. Highlights from the Global Beef 500 programme
are as follows:
- Global Beef Production – Where are the animals and why? How a small island like Ireland can use its green image to sell beef – Justin McCarthy, Irish Farmers’ Journal, Ireland
- Adapt, Adapt, Adapt – Keys to adaption diets and avoiding the sick pen – Mike Brown, Mike Brown, West Texas A&M University, USA
- From Farm to Fork – The Bonsmara story from South Africa – Bill Holloway, Texas A&M University ,USA
- Foetal Programming and Nutrition: The answer for better beef – Amanda Weaver, South Dakota State University, USA
- From the Heart of the Feedlots, Colorado – How do we use new feeding technologies with some of the largest beef producers? – John Wagner, Colorado State University, USA
There will also be a special roundtable discussion between delegates following the seminars entitled “Roadmaps to the Future of the Beef Industry.”